We aimed to launch Gaia Apothecary, a New Jersey-based small business specializing in handmade soaps. Our objective was to highlight the craftsmanship behind Gaia's home-made products. We achieved this by showcasing her talent and inspiration, and by designing an optimal user experience for seamless product purchases. Starting from scratch, we collaborated to create a refined style guide that resonated directly with her target audience.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=374,h=374,fit=crop/AE0X0EyjlETDgW0k/style-guide-Aq2y20ny56SDjG4d.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=374,h=374,fit=crop/AE0X0EyjlETDgW0k/gaia_homepage_rough-draft-mxB1BxQXWjCDa1Vn.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=374,h=374,fit=crop/AE0X0EyjlETDgW0k/gaia_about_rough-draft-mxB1BxQw7xfRvXEo.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=374,h=374,fit=crop/AE0X0EyjlETDgW0k/gaia_shop_rough-draft-Aq2y20k6okilgGZR.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=374,h=374,fit=crop/AE0X0EyjlETDgW0k/gaia_contact_rough-draft-A3QKQEWJMOtj01Be.png)