Gaia Apothecary

About the project

We wanted to launch Gaia Apothecary, a small business selling handmade soaps, based out of New Jersey. Gaia's goal was to showcase her products she had been making from home. We made this possible by showing her talent, what got her inspired, and a flawless way of purchasing products through an optimal user experience. She started this site from nothing and together we came up with a beautiful style guide that spoke directly to her consumers.